Snyder’s
Pretzel Pieces
#PretzelsHaveGonetoPieces
We are working on creating an end card asset featuring Cheddar Cheese Pieces as the hero with Hot Buffalo Wing and Honey Mustard and Onion.
We looked to dial up the energy and land the bold flavor of Pretzel Pieces.
THE ASK
Exploratory
“FLAVOR BURST”
We open on a brown background. We see a single
Cheddar Cheese Pretzel Piece bursting with Cheddar flavor.
The Pretzel Piece then falls down into the Cheddar Pack with the portfolio of flavors on either side.
We see the logo with hashtag and supers.
SUPER: Pretzels have gone to…PIECES.
#PretzelsHaveGoneToPieces
Credits
Snyder’s
Saatchi & Saatchi NY