#GoForTheHandful
Goldfish
Rework our end card to better reinforce our key visual brand assets.
Establish Goldfish branding and “Go for the Handful” messaging.
Keep it playful and product-focused without coming off as “childish”/ “kiddie.”
THE ASK
Exploratory
“HANDFUL”
OPTION 1
We open on an orange background with the pack in frame.
We see a hand entering the pack and pulling out Goldfish.
The super appears on screen.
VO: “Goldfish. Go for the handful.”
“SMILEY CRACKER”
OPTION 2
We open on an a large Goldfish cracker over an orange background.
The cracker is falling, returning to its actual size and landing over the Goldfish pack (It’s the cracker we see on the pack). The pack moves to
the right and the super appears.
VO: “Goldfish. Go for the handful.”
Credits
Goldfish
Saatchi & Saatchi NY