Olay - Open To Change. Open For All.

You spoke. We’re listening. Olay has consistently focused on developing better formulas for all types of skin, but Olay’s jar design hasn’t been accessible for all. Introducing Olay’s New Limited Edition Easy Open Lid. The Easy Open Lid has an open-source design, which means other beauty brands can use it and adapt it to their own products. Together, we can make beauty more inclusive for all. Learn more at: https://www.olay.com/OpenToChange.

My role in this multichannel campaign was to collaborate with Strategist, Jeff Parker, and Copywriter, Jon Bellinger, to develop engaging, animated, consumer-facing content to raise awareness about the jar design and invite audience feedback, furthering the dialogue surrounding inclusive beauty.