From a Google Sheets encompassing player names, achievements, and teams emerged this exciting project. Saatchi & Saatchi’s amazing team crafted patch designs for the WNBA’s 25 greatest players of all time. Following the completion of our designs, the team handed off the AI files to “Stitch Gawd” Emma McKee to bring the patches to life through embroidery, embellishing each player’s jacket with a custom-made patch, celebrating an accomplishment/platform unique to them.

To learn more about the story behind these patches, please visit: https://www.wnba.com/video/the-story-behind-the-w25-varsity-jackets/.