Disney | Percy Jackson Was Here
A nationwide campaign by Disney x TriplePlay Studios that invited fans to embrace their inner demigod and go on a quest of their own.
The First Stop on the Quest: NYC
Stop #2: St. Louis
Stop #3: Las Vegas
Stop #4: Santa Monica
From Sketch to Reality | Signage
Prototypes
Reality
Prototypes
I created the signage designs as vectors using Adobe Illustrator and provided oversight to the production team throughout the fabrication process.
Reality
From Concept to Reality | Hermes Box Prop
Components
I hand-built a screen-accurate Hermes Express box, replicating the show’s prop with precision down to the handwriting style and proportions. I designed the packing slip in Adobe InDesign and created custom typography stencils, illustrated by hand and cut using a Cricut, to ensure all visual elements matched the show's aesthetic. The finished piece was delivered to the Empire State Building, where it served as a featured prop in the nationwide Percy Jackson campaign activation.
From Concept to Reality | Empire State Building Installation
I designed the Olympus-themed installation at the top of the Empire State Building, transforming the “600th” floor into a real-world representation of Mount Olympus. I developed detailed concept mockups and collaborated closely with a fabrication company to bring the design to life, ensuring it captured the grandeur of the series. The final installation served as an immersive centerpiece for the first stop on the quest.
Impact
15M+
Organic Content Views
2K+
Fan Attendees