Disney.
A nationwide campaign by Disney x TriplePlay Studios that invited fans to embrace their inner demigod and go on a quest of their own.
Client: Disney Studio: TriplePlay Studios
The First Stop on the Quest: NYC
I worked with a fabrication team to design the Olympus-themed installation at the top of the Empire State Building, transforming the “600th” floor into a real-world representation of Mount Olympus. The final installation served as an immersive centerpiece for the first stop on the quest.
I hand-built a screen-accurate Hermes Express box, replicating the show’s prop with precision down to the handwriting style and proportions. I designed the packing slip in Adobe InDesign and created custom typography stencils, illustrated by hand and cut using a Cricut, to ensure all visual elements matched the show's aesthetic. The finished piece was delivered to the Empire State Building, where it served as a featured prop in the nationwide Percy Jackson campaign activation.
Stop #2: St. Louis
Stop #3: Las Vegas
I created the signage designs as vectors using Adobe Illustrator and provided oversight to the production team throughout the fabrication process.
Stop #4: Santa Monica
Impact.
15M+
Organic Content Views
2K+
Fan Attendees