CVS.
CVS is making healthier happen for 100 million people. Here’s how.
Client: CVS Agency: Saatchi & Saatchi NY
Campaign A
Healthier happens together.
CVS Health is expanding care, driving innovation, and driving down costs
to bring quality healthcare solutions to everyone.
We are putting the full force of our forward-thinking minds, our let’s make it happen today resources, and all of our CVS Health hearts, into the radical idea that healthier can happen for everyone.
Campaign B
Fair in Care.
Tension:
People with uteruses have been waiting for equality across all facets of their lives, including something as basic as their healthcare needs. Other brands have been making empty promises and not meeting their expectations. Menstruators need an ally with the power to take action now.
Idea:
CVS Health is delivering on expectations by providing affordable (and sometimes free) preventative screenings, absorbing the pink tax and offering fair pricing on products. Menstruators deserve action today for a better tomorrow because healthier only happens when healthcare is fair and equitable.
Credits.
Robyn Stern | Garth Horn | William Grant | Daniel Doebrich | Daniel Lobaton | Andrea Horn | Liza Rush | Caitlin VanderKlok | Hailey Boerema | Carly Johnson | Jana Pejkovska |
Ben McCoy | Elizabeth Rowny | Matt Libbey | Rachel Poad | Raig Adolfo | Kristan Gabriel | Paul Vizzio