Oral-B — CARLY JOHNSON

Oral-B.

Round cleans better. Oral-B cleans deeper for 100% cleaner teeth than a regular manual toothbrush.

As an Art Director on Oral-B, I collaborated with an award-winning team of creative directors, copywriters, and designers to develop eye-catching content across a large variety of assets and platforms, including but not limited to key visuals, social media posts, web banners, e-commerce imagery, product demos, product launches, and print campaigns.

Client: Procter & Gamble Agency: Saatchi & Saatchi NY

Oral-B for Teens.

Their tech. Their brush. Their way.

eComm.

Secondary images for placement on seller websites including Amazon, Walmart, Target, Costco, and more.

Web Banners.

A few of many web banners designed to drive clicks and conversions.

Product Launches.

Introducing Oral-B iO10, Oral-B’s most luxurious brush to-date.

And iO2, Oral-B’s most affordable brush to-date.

The New York Times.

Tooth decay is the #1 chronic illness in underserved families, and 50% of low-income parents skip or delay their own dental care to get their kids the care they need. This is the “smile gap”.

Crest and Oral-B believe that everybody has the right to a healthy smile.

Click here to learn more.

Sustainability.

Oral-B brushes spend less time charging and more time saving energy, 11x the energy. Turn off the water, and turn on the savings every time you brush.

Credits.