Oral-B.
Crest and Oral-B have strived to provide Americans with superior products that deliver better oral health results for over 60 years. Oral-B is the No. 1 dentist-recommended toothbrush brand worldwide, and it was the first electric toothbrush brand to be accepted by the American Dental Association, demonstrating the highest standards of safety and efficacy.
As an Art Director on Oral-B, I collaborated with an award-winning team of creative directors, copywriters, and designers to develop eye-catching content across a large variety of assets and platforms, including but not limited to key visuals, social media posts, web banners, e-commerce imagery, product demos, product launches, and print campaigns.
Client: Procter & Gamble Agency: Saatchi & Saatchi NY
Oral-B for Teens.
Their tech. Their brush. Their way.
Product Launches.
Introducing Oral-B iO10, Oral-B’s most luxurious brush to-date.
And iO2, Oral-B’s most affordable brush to-date.
eComm.
Secondary images for placement on seller websites including Amazon, Walmart, Target, Costco, and more.
Web Banners.
A few of many web banners designed to drive clicks and conversions.
Tooth decay is the #1 chronic illness in underserved families, and 50% of low-income parents skip or delay their own dental care to get their kids the care they need. This is the “smile gap”. Crest and Oral-B believe that everybody has the right to a healthy smile.
Click here to learn more.
The New York Times.
Oral-B brushes spend less time charging and more time saving energy, 11x the energy. Turn off the water, and turn on the savings.
Sustainability.
Credits.
Procter & Gamble | Saatchi & Saatchi NY | MSL Group | Lisa Bet | Bertrand Garbassi | Lauren Montemurro |
Carly Johnson | Kyle Wilson | Jonathan Manitsky | Carlos Huasipoma | Emily Hamilton |
Nicole Wong | Bernabe Villegas