Ending Wrongful Convictions

THE INNOCENCE PROJECT

ABOUT

The Innocence Project works to exonerate innocent inmates through DNA testing and reforms the criminal justice system to prevent future injustice. I created this type-driven piece to highlight the severity and magnitude of wrongful convictions. The subtle background noise speaks to the cold, corporate feeling associated with the justice system. The silence forces the audience to take in the significance of the statistics, and the typing sound heard following the logo reveal, emphasizes the continuous nature of this problem. Each year in the United States, more wrongfully convicted people are entered into the prison database. Learn more at innocenceproject.org.

RESEARCH

The Innocence Project, founded in 1992 by Peter Neufeld and Barry Scheck at Cardozo School of Law, exonerates the wrongfully convicted through DNA testing and reforms the criminal justice system to prevent future injustice. The Innocence Project’s mission is as follows:

1. Exonerate
2. Improve
3. Reform
4. Support
5. Educate

LOGO

Originally, the logo was designed to symbolically represent the mission of the Innocence Project: to exonerate wrongfully convicted individuals through DNA testing. However, as technology has improved, there are now a lot more ways to prove someone’s innocence than just DNA.

The new logo, designed by Madeo Studio, is comprised of a series of blocks that individually represent a specific case, exoneration, or legislative victory that together help to restructure and rebuild our country’s criminal justice system in a manner that is more just and fair for everyone that is involved.

CREATIVE DEVELOPMENT

Style Inspo // Mood Board

Script
Malcolm Alexander: 38 years. George Allen: 30 years.

James Bain: 35 years.

From 1989-2019 in the United States:

2,535 innocent inmates were exonerated after spending a total of 18,250 years in prison.

Currently:

1 in 25 on death row are wrongfully convicted.

With approximately 2.3 million people incarcerated, 40,00 of those are innocent. More people are behind bars in America than there are living in Philadelphia.

Join the movement toward criminal justice reform now.
www.innocenceproject.org.

PROCESS

Click here to view the process book.

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