2020 Paralympics
Collaborating with a multidisciplinary team across two Saatchi & Saatchi offices, LA and NY, we brought to life athletes’ stories and highlighted their diverse voices. Celebrating talented Paralympians, including Femita Ayanbeku, Brianna Salinaro, Cody Jung, Blake Haxton, and Allie Reilly, we crafted a series of training stories videos formatted for Team USA’s Instagram (4:5) and TikTok (9:16).
*Footage provided by athletes
Gifs, Clips, Stickers, Oh My!
Additionally, we further expanded the reach of the Paralympics, spreading awareness about the talented athletes and events yet to come, by creating 30+ gifs, clips, and stickers - many of which had surpassed 25MM views within the first week of being uploaded to GIPHY and one of which generated 62MM views within the first few days.
Not Done Yet
Lastly, we created a series of fast-paced mashups, featuring Olympians, Paralympians, MLB and NFL athletes, showing the world that Team USA is not done yet.
Process Book.
Click below to view our process.
Credits
Team USA
Femita Ayanbeku
Brianna Salinaro
Cody Jung
Blake Haxton
Allie Reilly
Andrew Reizuch
Dan Sorgen
Carly Johnson
Jennifer Brotman
Roy de la Maza
Cara Muzik